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Market Research Findings |
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American Forests commissioned a survey of “environmentally-concerned” individuals. Among other things, it found. . .
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Air and water quality remain of paramount importance. |
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69% believe that planting trees in their communities and supporting
reforestation projects are highly effective ways to improve the environment. |
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78% favor working with a conservation organization that promotes
cooperative programs with business, rather than confrontation or court battles. |
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Social responsibility positively influences purchasing decisions. . .
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A cause-related marketing study by Cone/Coughlin Communications and Roper
Starch Worldwide found that 31% of the 2,000 consumers polled said a company’s corporate responsibility practices were key in their purchasing decisions. |
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A Gallup survey conducted on behalf of Advertising Age indicated that of all respondents, over 90% endeavor to buy from companies that are concerned about the environment. |
A 1997 Cause-Related Marketing Trend Report conducted by Cone/Roper found that. . .
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When price and quality are equal, 76% of consumers would be more likely to
switch to a brand associated with a good cause - up 10% since 1993. |
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When price and quality are equal, 76% of consumers would be likely to
switch to a retail outlet associated with a good cause - up 14% since 1993. |
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Why You Should Choose Treegivers |
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Why? Because it works.
And here’s 12 more good reasons why you should choose TreeGivers:
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1.
TreeGivers has been helping with reforestation efforts since 1981 and has planted hundreds of thousands of young trees on public lands in all 50 states. Our plantings are coordinated with State Foresters or Arborists. |
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2. In many states, TreeGivers provides opportunities for youth
groups such as the Boy Scouts or 4-H groups to be involved in our tree plantings, under the supervision of State Foresters.
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3. TreeGiver’s programs provide excellent opportunities for corporate partnerships with responsible action to help our environment.
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4. Our programs combine reforestation efforts with unique public image marketing efforts.
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5. TreeGivers is able to plant trees in any of the 50 United
States. This enables companies to plant in specific regions or states and to combine this with specific regional marketing efforts.
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6. Market studies cited above indicate tangible benefits can be
achieved through environmentally related gifts and programs.
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7. TreeGivers will customize a program to fit your needs.
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8. TreeGivers manages all the details. We send Certificates of
Planting, thank-you, or personal gift cards on your behalf directly to individuals, customers, businesses, or organizations that you designate.
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9. The TreeGivers program provides opportunities for you to
reemphasize and remind your target audience about your activities. For example, TreeGivers can work with your marketing team to develop: |
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Initial announcements of your environmental action |
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Certificates of Planting and gift cards from TreeGivers sent on your behalf |
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Press releases |
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Tree plantings coordinated with special holidays or causes such as Earth Day, Arbor Day, Veteran’s Day, Memorial Day, or Breast Cancer Awareness, are terrific opportunities to create public awareness.
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10. TreeGivers offers flexible pricing on specific programs based on their design and volume.
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11. The staff at TreeGivers is dedicated to professional, individual service.
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12. We truly understand what reforestation is about and the value of
combining it with a company’s total marketing program. |
It’s like apple pie and motherhood! The response from clients, their customers, and the general public has been very positive.
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How It All Works |
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1. Call TreeGivers to discuss a program custom designed for your
company’s particular need. |
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2. Let our staff work with you to create a special program to fit
your company’s goals. |
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3. In addition to arranging for the tree planting, TreeGiver’s
customized program can include any and all of the following: |
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Press releases |
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Certificates of Planting, letters, thank-you, or gift cards sent to clients, suppliers, employees, etc. announcing the tree planting |
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Use your imagination! |
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4. TreeGivers arranges all the details of the tree plantings, planting
trees in any of the 50 states designated by you. |
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[Corporate Home] [TreeGivers Advantage] [Case Studies] [Get Started]
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