“Why would a transportation company plant a tree for you...Because we want to “plant” our name in your mind, when you...”

Avon
sends a special retirement gift

Avon wanted to create a special retirement gift for a valued employee. This person had interests in gardening and the outdoors, and Avon wanted to try to include this in the gift.  They were going to present the gift at a retirement dinner in her honor.

TreeGivers arranged for a young tree to be planted in her name as part of her state’s reforestation efforts. TreeGivers created a beautiful Certificate of Planting displayed in a solid oak frame which was presented to her at the retirement dinner. TreeGivers also sent 150 young tree seedlings to the retirement party to be placed at each table setting as a personal keepsake of the special event.

The company was able to give a meaningful and personal gift that would be remembered for a lifetime. The tree planting provided a unique way to thank a dedicated employee for years of service. The seedlings distributed at the dinner gave each guest a personal way to be involved in the gift as they were encouraged to take the tree home and plant it as a reminder of the event.

The company benefited by creating an image with their employees as a caring and environmentally responsible employer.  The environment also benefited. Even a single tree can provide numerous benefits for future generations to enjoy.

sends a message of compassion

Colorflex, an innovative leader in on-demand labeling technology, was looking for a truly thoughtful way to express sympathy for the loss of associates, clients, or friends. Colorflex desired something that would not only be remembered, but also would reflect their company’s compassion.

TreeGivers offers a Memorial Tree Planting service.  On your company’s behalf, Treegivers will arrange to have a young tree planted as a rememberance to the deceased.  An Official Certificate of Planting is sent to the family, which not only includes the deceased’s name and state where the tree was planted, but also reflects that your company arranged for the memorial.  Treegivers also sends a sympathy letter and card which explains the planting, and includes your personal message.

The Memorial Tree Planting service is similar to ordering flowers. You may order by calling our 800 number or on-line at our web site.  The tree planting service is available for corporate or individual giving.

Colorflex joined hundreds of other companies and thousands of individuals offering a “living memorial” to a loved one or friend.

Bank of America was headed to the Leadership 2000 Conference in Orlando, Florida. Bank of America wanted to present a “special award” to over 19 individual Teams in recognition of their outstanding efforts in programs such as the “Innovated Program of the Year,” “Volunteer Network of the Year,” and “Environmental Network of the Year,” to name just a few.  TreeGivers was asked to design an award that would include tree plantings in each of the states involved.

TreeGivers worked directly with Suzanne Walker, Vice President of Communication, Team Bank of America, to arrange for a tree to be planted in each of the award winning states.  The trees would be planted in the Team’s name as part of that states’ reforestation efforts.  The Team would be presented with an attractive double matted Certificate of Planting in a dark hardwood frame signed by the National Manager, Team of Bank America. TreeGivers handled all the planting arrangements and the printing, framing and shipping of the Certificates, directly to the Conference center.

Suzanne Walker, Vice President of Communications, Team Bank America:

“Everything went Great!  Associates really liked the idea and thought it was a great way to “share” the award with everyone in their state.  Thank you for all of your help”
“and thank you for following up with our associates.  I have received a lot of positive feedback in regards to the program.  As you can tell they like details!  I will definitely send you some pictures…”

Cindy Sabin of Bank of America, an award winner from the Oregon Team:

“Oregon won two awards at our ceremony and as Oregonians, we were thrilled to have a tree planted in our honor.  Oregon is a beautiful state and it is due to the fact that there ARE so many trees.  Thank you for doing this… you work for a great organization…”

The TreeGiver program was an excellent fit with Bank of America’s ongoing commitment to the environment, as stated from their web site...

"Bank of America is committed to taking a leadership role in helping to make economic development and environmental protection compatible. Our goal is to accomplish this through internal operations, associate programs, core businesses, public outreach and through our own products."

Bank of America presented a meaningful “gift” to both the Teams involved and to the environment.

TreeGivers is proud to work with a company of such high quality..

Kinkos wanted to develop a fresh, creative approach to recognize the two most successful branch offices in a company wide recycling contest.  Also, to include an environmental “prize” that would showcase their individual efforts in a positive environmental way.

TreeGivers worked with Kinkos to develop a custom Certificate of Planting to be sent to the winning brance office.  The Certificate included a personal congratulation message from the CFO of Kinkos. In addition, Treegivers made arrangements to plant trees totaling $1000 in the winning branch’s name, as part of their state’s reforestation program.  The runner-up branch office received similar Certificate and arrangements for a tree planting totaling $500 in their  home state.

The winning office and each of their individual employees were creatively recognized for their achievements. The Certificate of Planting could be proudly displayed in their branch office for the public to view. This created a win-win for:

		the employees - as recognition for personal success
		the company - by creating a positive environmental image to the public and their employees
		the environment - by planting numerous young trees as part of reforestation programs to benefit all

Holiday Greetings from Strategic Triangle express environmental consciousness

Strategic Triangle, a high level accounting firm, wanted to include a Tree Planting as part of a special holiday greeting to their clients and associates.  Strategic Triangle wanted to communicate that their company is environmentally friendly, though they consume large amounts of paper products each year.

TreeGivers designed a special Holiday Card containing a “Holiday Greeting” from Strategic Triangle. The card also stated that a young tree was being planted in the recipient’s name as part of a reforestation project in their state. TreeGivers arranged the tree planting and processed all the Holiday Cards from a mailing list supplied by Strategic Triangle.

Strategic Triangle was not only able to give a “living gift” to their clients and associates, but also provided an environmental gift for all to enjoy.  This unique gift was well received and provides a lasting reminder of their committment to the environment.

The Star Group launches a successful ad campaign

Star Group 1, a New Jersey marketing and advertising, firm was looking for a new, fresh direct mail campaign idea for their client, a national transportation company. They needed an incentive that would “fit” their target audience, would work into a direct marketing mailpiece, and would entice the recipient to react to the offer.

TreeGivers worked with the account executive to plant a free tree for all qualified accounts that returned the “more info” piece.

The free tree planting offer was incorporated into the direct mail piece.  The key text on the cover was ... “Why would a transportation company plant a tree for you...Because we want to “plant” our name in your mind, when you...”  The direct mail piece also included  “Return the attached card and we will plant a tree in your state as part of a reforesting project, free.”

A special Certificate of Planting was designed, which included a marketing message and environmental commitment, and was sent it to each recipient. TreeGivers sent a custom designed follow-up thank you card and confirmation of the tree planting a short time later.

The direct mailing program experience a better than average percent of return.  The transportation company developed a positive environmental image with its customers.  The target customers felt good about the tree planting and will remember who planted the tree in their name.

Your Company strengthens customer and loyalty and builds brand awareness

Your Company would like to build a strong brand awareness among consumers and strengthen customer loyalty. Your Company would also like to demonstrate its commitment to reforestation and the environment.

TreeGivers works with Your Company to outline a strategy for planting trees and promoting Your Company’s contributions to the environment. Here’s an example:

		1. April 1:  Your Company introduces its affiliation with TreeGivers in a news release.
		2. April 22, Earth Day: Your Company demonstrates its commitment to nature and reforestation by planting 500 young trees on public lands throughout the 50 states.  Your Company would like to recognize in a personal way, 500 individual valued customers, and has committed to the first of many such tree plantings over the next five years.
		3. July:  Your Company plants another XXX young trees on public lands in _____, recognizing XXX new customers and involving them in a “partnership in the environment.”  This keeps the momentum of customer contact ongoing. (Mailings, which consist of XXX Certificates of Planting and a personal message from Your Company, build a very positive image to your valued customers (not just another invoice or statement!). Your Company benefits from news releases and a strong image of environmental action in the public eye.
		4. October: Your Company announces, as part of its ongoing commitment to reforestation, that it has planted XXX young trees in honor of Company incentives, awards, and personal recognition of its employees. (Employee names are sent in as the occasions occurred throughout the year. Certificates are sent out at that time.)
		5. January: Your Company announces that it has planted over XXX young trees on public lands in all 50 states during the past year and will continue its commitment to the environment with a promise to plant 2,000 new young trees to celebrate the beginning of a new year.

TreeGivers is always willing to work with your company to outline a tree planting program that works for you. There are many opportunities to use the tree plantings to both enhance your company’s image and make a contribution to the environment.

The TreeGivers tree planting program works.  The response from clients, their customers, and the general public has been very positive and that is why we’ve been planting trees in all 50 states since 1981!

Your Company enjoys a very positive response from both your customers and your employees.  Your image as a caring, environmentally conscious company  strengthens, and your company anticipates stronger customer and employee loyalty.  The Certificates of Planting sent to employees are very well received.